Kids Playing in Snow

Breckenridge, Colorado is well known as a world-class ski town but its heart and soul is found along its charming Victorian-era Main Street.  Discover a vibrant boutique retail experience set against the backdrop of the Breckenridge Ski Resort where "Shop Local" is woven into every fiber of our mountain town.


We are open for business in a dynamic community of local merchants, unique clothing shops, one of a kind jewelers, and magical gift stores.  Make sure to linger longer in the various cafes and bistros after selecting the latest best seller in one of our bookstores. We carefully curate locally crafted home wares, antiques and vintage artifacts.  And children of every age will enjoy the nostalgic candy stores while creating memories with the toy store shopkeepers.  We dare you not to bring home a memory of the mountains after you stroll through the galleries and visit with the award winning artists and crafters...we do!

Main Street is also home-base to our outdoor retail community.  Offering stand-up paddle boarding, river front fly fishing outfitters to the finest ski tuners, boot fitters and ski and snowboarding gear and apparel shops. The best part? There’s no need for a car in Breckenridge. Explore downtown by foot or hop on the free Main Street trolley and know that the Free Ride or our many hospitality shuttles will take good care to bring you home.


Our Mission

The Breckenridge Retail Association is a non-profit, member based organization that prides itself on longstanding relationships that encourage Community over Competition while representing and advocating for the unique needs of the Breckenridge merchant community.  We welcome you to stop in, meet the merchants and enjoy visiting with the people who are the backbone of our small mountain town.


Our Vision

Our Vision

Community over Competition